How do I care for my doodlewear?
Our garments have a good wash/UV durability when cared for correctly. 
  • Please wash before wearing/using.*
  • Gentle cold wash on all products.
  • Wash garments inside inside out.
  • Do not tumble dry.
  • Do not iron print.
  • Dry in shade.
*Any slight shading or marks will wash out in the first wash.

    What is the quality like of your garments?

    Our garments are from the quality brand AS Colour and are soft and high quality.

    The printing on our products is a high quality digital direct to garment printing (not transfers). Because of digital printing, we can print high detail artworks without restricting colours as well as printing photographic quality.

    Because the ink adheres to the fabric of the garment beneath, the art print is considerably softer than a traditional screenprint.

    Our bolder, brighter Innobella Textile Inks are water-based pigment inks that are Okeo-Tex Eco-Pass certified and CPSIA compliant. If properly cared for, they offer excellent washability. The result is a great looking garment that looks brighter, last longer with proven washability as evidences by AATCC wash tests, where our inks score 4.0 or better on every test.

    What sustainable/environmental systems does doodlewear currently have in place?

    The ink our printers use are water-based pigment inks that are Okeo-Tex Eco-Pass certified and CPSIA compliant. They also recycle them with Brother NZs ink recycling program.

    In printing-to-order, we only produce what is required, and avoid having leftover/unwanted stock that often goes to waste.

    We ship our products in commercially compostable courier satchels.

    Where are your t-shirts and crews from and are they ethically produced?

    Our garments are from trusted New Zealand brand AS Colour and they produce their garments internationally. According to their website they have an experienced ethical sourcing specialist and do source responsibly, with an A- grade in the 2019 Ethical Fashion Report. AS Colour believes in transparency, and that “good workplace standards, decent health and safety requirements, fair pay and conditions, and care for the environment are important elements in business success.” You can find more about their production here. They have a high level of traceability of their suppliers which you can read about here.

    What is produced in New Zealand?

    The artwork from our artists are produced in New Zealand and our quality printing is done in the Bay of Plenty, New Zealand. All of our artists are based in New Zealand.